Some logo design projects take on a life of their own. What can seem like a straightforward design solution may not, when fully realized, be the intended easy solution it appeared to be. Such was the case with the All-Star Pizza logo design case study.

The All-Star Pizza logo shows five slices being pulled apart to reveal a negative star shape.
All-Star Pizza box design by Insomniac Studios.
All-Star Pizza delivery vehicle wrap.
 

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